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Jongno-gu is a tourist center with the largest number of tourists in Seoul. Although it is a place full of things to see, tourist souvenirs are limited and constant. Accordingly, Jogyesa Temple was selected among various places in Jongno-gu and various character designs were developed using symbols inside the temple, taking design trends and consumer preferences into consideration. A total of 24 designs of 12 temple gods and 12 zodiac signs were created for the characters, and various commemorative products were developed using them. In the future, it is planned to be upgraded so that various character designs can be produced in accordance with the concepts of various festivals in Jongno-gu..