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This study investigates the persona mechanisms through which virtual influencers overcome the limitations of virtuality and gain public acceptance. Based on persona and parasocial interaction theories, a framework consisting of four dimensions—visual representation, media communication, narrative storyline, and industrial context—was applied to analyze four leading virtual influencers: Rozy, PLAVE, Lil Miquela, and Lu do Magalu. The findings reveal that each influencer employs a distinct persona strategy tailored to their technological positioning, ranging from hyper-realistic commercial models and real-time interactive virtual idols to luxury muses and corporate assistants. This study demonstrates that a virtual influencer's success depends on the depth of the emotional bond (parasocial interaction) rather than mere technical perfection, offering practical insights for future virtual IP and digital marketing strategies.