• 목록

With the rapid development of the electric vehicle (EV) industry, the center fascia has become a core human–machine interaction interface in intelligent cockpits. However, research on the relationship between center fascia design elements and users’ emotional experiences remains insufficient. Therefore, this study focuses on the center fascia of electric vehicles, identifying display layout type and physical button ratio as the primary design elements. Based on Norman’s Emotional Design Theory, an emotional experience analysis framework was established. Through a literature review, five evaluation factors—attractiveness, visibility, operability, ease of use, and identification—were extracted and applied to the analysis of representative EV cases. The results suggest that display layout type and physical button ratio are important design elements related to emotional experience. Horizontal and integrated display layouts are associated with visual attractiveness and a futuristic image, while driver-oriented display layouts are related to operability and immersion. In addition, a low ratio of physical buttons reflects a balance between digital interfaces and direct manipulation.