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With the development of the Chinese coffee market and increasing consumer environmental awareness, coffee brand packaging has become an important medium for conveying sustainable values. This study selects Luckin Coffee, Manner Coffee, and M Stand Coffee as case studies and analyzes sustainable visual expression from four aspects: eco-friendly materials, reduction-oriented design, natural visual elements, and environmental information labeling. The findings show that these brands express sustainability through paper-based packaging, recycled coffee-ground materials, reusable cups, and edible coffee cups. However, environmental information labeling remains insufficiently clear. Therefore, coffee brands should strengthen the visual presentation of environmental information to enhance consumers’ awareness of sustainable values.