Abstract

It was found that users could not experience the product satisfactorily at the augmented reality electronics online stores of S and L companies. For the efficiency of the survey, the range of electronics store displays was classified into four categories: white appliances, TVs, home theaters, and accessories, and subjects were composed of 30 students from I University’s Department of Industrial Design. The survey contents are as follows. First, the subjects access the corresponding augmented reality site on a personal PC, have the experience required for each questionnaire, and then respond to the questionnaire. Second, the contents of the four display experiences are performed by responding to the Liked 5-point scale. Regarding the agenda derived from the results of this survey, this researcher intends to write a view on the results of the survey, and to derive the factors necessary for the augmented reality experience by analyzing the frequency.  

Keyword 

Augmented Reality, Electronics Store Display, Product Experience View