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Service design is a new trend in the design driven by the economy. We summarize the characteristics of service design and discuss the relationship between service design and product design from the view of service design. Through the study of problems in product innovation, we can analyze the principles and methods of product innovation under service concept. Using the methods of literature research, case analysis, chart induction and so on. If we want to create new products, we must design innovative thinking mode. Using the idea of service design, is to promote the new trend of innovative product design nowadays, is a major means of products from the material to the service transition. Exploring the design of service product innovation is in line with the general trend of development for the people of the design.