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This study analyzes the current Newtro trend, which has become a mega trend and a form of culture across social culture, through the case of a pop-up store of a company, and seeks the possibility of applying Newtro design in the future through major features that enable Newtro. Literature studies and case analysis studies were conducted at the same time to analyze the newtro formed around Generation Z. Recognizing the importance of the design of the newtro concept, which has recently attracted attention, it is meaningful to study the formation and promotion of brand image in the field of pop-up store space design in relation to the newtro characteristics.