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Abstract

Senary Industrialization is an appropriate plan to realize “making a better farming community,” or rural welfare. Its goal is to create jobs and to raise incomes for residents in the areas with the nature, culture, and history. It is a strategy that can revitalize the regional economy by creating new value to go along with the regional agroforestry, industry, culture, and arts. Success of senary industrialization requires education to raise the ability of the residents, and their active participation in organization with the focus on the regional relationship. For its revitalization, an expert organization that can integrate and lead production, distribution, marketing, and storytelling in the long term. For this, a strategic concept that blends in the design for service is necessary. In the end, the success of senary industry depends on how the connection between the primary producers and the customers is built. In addition, we plan to suggest through future studies a model for one-stop system through which branding, marketing, distribution, and story-making are combined.