Since the Middle Ages, sentences have become a major symbol of European organizations. They express their political, religious, economic, etc. using symbols. Based on this, European society uses symbolism as a symbol of families, businesses and organizations as well as national expression to reach modern society. Business in modern society is no exception. The most efficient and systematic part of a company's public relations strategy depends on how it is provided. One of the most important ways to promote a company is its corporate identity(CI) strategy. In this study, a study was conducted to analyze the paradigm shift for CI in enterprises. As a result of the analysis, it was analyzed that there was a certain pattern in the CI replacement of the companies studied. First of all, the existence of CI for a certain period of time exists, and form and color are also simplified in terms of design. The design interpretation of this is analyzed as the tendency of minimalism for simplicity and clarity of communication provided by enterprises in terms of form and color. In addition, corporate CI is constantly replaced and improved over a certain period of time, showing an image of a company always ahead of change. It can be understood that the company intends to preempt strategically change the environment depending on the internal and external environment facing the company and to strongly recognize the improved image of the company to consumers.